The term website maintenance is often thrown around and neglected, but what does it really mean? In short, it’s much like maintaining your car with regular servicing to ensure that it runs at an optimal level.
An outdated website can have serious impact on your online brand if your website is compromised by hackers. Hackers often target outdated websites as they find entry points or vulnerabilities within your website. Content Management Systems (such as WordPress or Joomla) and plugin developers therefore regularly releases updates to ensure that your website is secure and bug-free.
So once your plugins are up to date, what’s next? Checking website performance and website speed plays an important part of great user experience, SEO and even impacting on your Social Media Marketing. Facebook have recently announced that websites with poor load times will be penalised against their competitors.
Finally, when updating your website, it is also a great opportunity to review and update any dated content. Keeping your website fresh is not only engaging for your target audience, it is also great for SEO.